I'm so excited – it's a fantastic charity. For me the aim is to raise the profile of Youth Music. I had heard about it before, but I think it's the best-kept secret in music education – and I want to make it a household name so that people understand the work that's done to finance all these great initiatives. When I was reading the impact report, I found that the charity funds over 350 initiatives – but that's only a third of the applicants it gets, so two thirds are turned down. It's not because they're not good enough, but because there isn't enough funding. So it's also about increasing the fundraising. We already have the Give a Gig Week, which helps to raise a lot of revenue, but more can be done.
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